Since none of these messages hurt the film, there's no harm in trying to influence the audiences in whatever ways you can. It's just another example of a tiny, seemingly insignificant detail, making a film seem that much better for the viewer. But it's fun to point them out nonetheless. It's completely unclear if any of these messages actually worked to achieve their goals, plus some of the goals of these hidden messages aren’t even clear. In fact, the 15 examples on this list are some of the only known attempts at putting subliminal messages in film. But there are very few examples of these actually in film. By splicing in a quick shot of Coca-Cola, for example, audiences might feel an increased urge to get a Coke. Subliminal messages are, apparently, at their most effective when they are goal oriented. The thought is that these messages then influence us slightly, making our reactions to the subliminal message feel natural and authentic. The message comes in just below our perception threshold, meaning we aren't consciously aware of what's happened. In regards to subliminal messages in film, the idea is that a message is placed within the movie that the viewer sees or hears but doesn't realize they've seen or heard it. The concept is pretty neat, but they've proven to be based more in paranoia and myth than anything resembling reality. Subliminal messages have been a fascination of the public for many years.
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